As smartphone users, of course, we are familiar with the name of mobile application ads, or mobile ads. When opening or using an application, images will appear offering other mobile products. For application developers, advertising like this is a way to introduce their products to prospective users and on the other hand, is a way to get extraordinary benefits. It’s because as a developer and application owner when you can implement a monetization strategy through the right advertising, the benefits will also multiply! Meanwhile, you can also try geofencing advertising if you want a more accurate location-based mobile ads for your business.
There are several ways that are considered effective to reap greater profits from advertising on mobile applications today, such as:
Choose Native Advertising
One format of mobile advertising that is believed to have a high impact to reap profits is a native ad. Mobile industry players also believe that native ad is a big thing that is happening and will continue to grow. This assumption is not without reason, because there is a study from IHS Technology that was commissioned by Facebook’s Audience Network to conduct related research. The results of the study even found that in the future sometime, all mobile ads will be native ads. For this reason, it doesn’t hurt for app developers to try a native ad.
Be Careful When Choosing Ad Spot
This is important because as an application developer, certainly, no one wants the application to lose its ‘life’ and its main function. Because the ad position is wrong, it can affect the user’s inconvenience when using the application. When comfort has been disturbed, users will certainly think twice about using the application again.
Choose the Right Ad For Users
The ads that are displayed also do not just choose. Choose the most appropriate ad for the audience application. Showing ads that are more relevant to the target audience will provide a better experience for users. It’s because they don’t feel like they are looking at an ad, because it is considered to be appropriate to their interests.